Brand identity & design

A Logo Is Not a Brand. It's the Signature at the Bottom.

We build identity systems that hold together across a shop board, a WhatsApp display picture, an export catalogue and a two-inch Instagram thumbnail.

The test we design against

Does It Survive Contact With Reality?

Plenty of logos look superb in a presentation deck and fall apart everywhere else. Fine gradients that vanish on a vinyl shop board. Six-word taglines nobody can read from a moving vehicle. Colour combinations that turn to mud when screen-printed on a delivery carton.

So we design for the worst case first: single colour, small size, low-quality print, crowded shelf. If the mark still reads there, it will look magnificent everywhere else.

Then we document it properly. A brand guideline that anyone — your printer, your signage vendor, a freelancer you hire next year — can follow without calling us.

Branding and design packages with pricing and timelines
PackageFromTimeline
Logo design only₹12,0007–10 days
Logo + brand identity kit₹25,0002–3 weeks
Full brand system + guidelines₹60,0004–6 weeks
Packaging design (per SKU)₹15,0002–3 weeks
Company profile / brochure₹18,0002 weeks
Rebrand & rollout₹1,20,0006–10 weeks
Monthly design retainer₹20,000/moOngoing
What's in a full identity

Everything You Receive

The core mark

Primary logo, horizontal and stacked variants, icon-only mark, and single-colour versions — supplied as vector AI, EPS, SVG plus PNG and JPG at every size you will need.

The system

Colour palette with HEX, RGB, CMYK and Pantone values, typography hierarchy with licensed or open-source fonts, iconography style, photography direction and layout grids.

The rulebook

A brand guidelines document covering clear space, minimum sizes, correct and incorrect usage, tone of voice, and application examples across print, digital and signage.

Stationery

Business cards, letterhead, envelopes, email signatures and invoice templates — supplied print-ready with bleed and crop marks.

Packaging

Dielines, artwork, regulatory panel layout and printer-ready files, with a physical proof check before the run.

Digital assets

Social profile and cover images, post templates, presentation deck template, and a favicon and app icon set.

Branding questions

What Clients Ask

How much does logo design cost in India?

A professionally designed logo with proper variants and file formats starts around ₹12,000, and a full identity kit around ₹25,000. Marketplace logos at ₹1,500 are typically templates sold to many buyers, delivered as a single low-resolution file with no vector source — which means you cannot enlarge it for signage, cannot print it properly, and may not legally own it exclusively.

How many design revisions do I get?

Three rounds on the chosen direction, which is almost always enough because we agree the strategic direction before any visual work begins. We present two or three distinct concepts first, you select one, then we refine within that. Endless unlimited-revision promises usually signal a process with no strategy behind it.

Do I own the copyright to my logo?

Yes. On final payment, full copyright transfers to you in writing, along with all working source files. We also strongly recommend registering the mark as a trademark — we handle that through our business registration services, since a logo you have not registered is a logo someone else can register first.

Should I rebrand or just refresh?

If your existing name has recognition and goodwill, a refresh — cleaning the mark, modernising the palette and typography, tightening the system — keeps that equity and costs far less. A full rebrand makes sense when the business has genuinely changed direction, when the name creates a legal or search problem, or when the current identity actively puts off the customers you now want.

Tell us what your brand needs to do.

Sell on a crowded shelf? Win an export tender? Look credible to a bank? The answer changes the design entirely.

Start a Brand Project